Cart 0


The journey began with the idea to change the approach to designer or luxury fashion. Our efforts began with handpicking menswear accessories from around the world so as to make sartorial dressing more accessible to men. Our path meandered showing us the opportunity to bring on more local designer brands, which is exactly what we did.

This brings us to where we are today. 30 Shades brings together a curated portfolio of designers to give its customers a unique sense of style and touch of the extraordinary. Whether it is for a board meeting or date night, for a mehndi ceremony or a wedding, whether it is daily wear or for any particular occasion, whether it is for a holiday or at home – we’ve got you covered. If you are someone who enjoys a limitless sense of personal style, and are particular about the way you are turned out – you will love what we have for you.

We have miles to go before we reach the full extent of the dream, but the path ahead looks exciting and colourful, and we are committed towards leveraging strengths across geographies and sales channels to bring to our customers a one of a kind shopping experience.